Take action

The EqualAI campaign is not just about discussion, but about action. We are bringing experts, influencers, technology providers and – most importantly – businesses on board, to write a set of standards for how to create unbiased AI.

With these standards in place, the next phase of EqualAI is to get brand buy-in and commitments to follow them. We believe this combination of education and positive incentives will make a real and positive difference in the world.




Spread the word

We would love your help! Here’s where you can follow us, and find materials and information to share:

Follow us on Twitter   Follow us on Instagram

Please also spread awareness about the importance and urgency of EqualAI. Here are some great articles to share (and don’t forget to add the hashtag #EqualAI):




Learn about gender bias in AI

Our lead technical advisor, Professor Justine Cassell, is a world-leading authority on empathy in AI, and has written extensively on issues of gender and stereotyping in the field. To learn more, and educate others, we encourage you to read her work:




Standards and guidelines

If you are an expert in the field of AI, psychology or gender, and are interested in giving input to our technical advisory group to set standards, please reach out.




Join our advisory boards

If you are a business leader, involved in marketing, digital technology or customer care at a consumer brand, and willing to engage on this issue, please let us know.




Become a supporter

If you would like to lend your support to the campaign, please leave your information below. We’ll update you as it rolls out further, and let you know how you can help spread the word.

Together we can create #EqualAI

As AI goes mainstream, help us remove unconscious biases and create it equally.

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